frank body - weekly performance report - confidential

Weekly Performance Report

frankbody.com - Beauty and Body Care

7 Apr - 13 Apr 2026

The Week at a Glance

Revenue hit $94,200 this week - up 8.6% WoW - driven primarily by the Glycolic Body Scrub continuing its viral TikTok run and a strong Klaviyo campaign promoting the Everyday Clearing range. The Original Coffee Scrub remains your anchor SKU with consistent week-over-week performance. However, Meta Ads ROAS dropped to 2.1x from 3.4x last week - the broad campaign targeting "skincare Australia" is diluting performance. Meanwhile, the Niacinamide Body Scrub is trending +52% WoW - a signal to increase content and inventory for this SKU before it stocks out. UGC content tagged #thefrankeffect generated 1,840 new posts this week, your strongest organic week since January.

Revenue
$94,200
+8.6% WoW
Orders
2,140
+11.2% WoW
AOV
$44.02
-2.3% WoW
Sessions
128K
+14.8% WoW
Conversion
1.67%
-0.08pts
Cart Abandon
68.4%
+1.2pts
Email Rev
$22,610
24% of total
Return Rate
2.1%
-0.3pts
Revenue by Category
Body Scrubs +14%
Body Scrubs
$34,800
Body Wash
$18,400
Body Lotion
$13,560
Face Care
$9,680
Kits + Bundles
$8,920
Hair + Other
$8,840
Top Products
Niacinamide +52%
ProductCategoryUnitsRevenueWoW
Glycolic Body Scrub
Glycolic + Lactic Acid - Breakout Buster
Body Scrubs620$12,400+22%
Original Coffee Scrub
Robusta Coffee + Sea Salt - Cult Classic
Body Scrubs540$10,260+2%
Niacinamide Body Scrub
Niacinamide - Calm + Repair
Body Scrubs380$7,220+52%
Everyday Clearing Body Wash
Salicylic Acid - Daily Anti-Acne
Body Wash410$5,330+18%
Acid Heroes Kit
KP + Body Acne Routine Bundle
Kits180$8,820+12%
Original Face Scrub
Coffee + Almond Oil - Face Exfoliant
Face Care290$4,640-8%
Hyaluronic Acid Body Serum
Hyaluronic Acid + Aloe - Deep Hydration
Body Care220$6,380+14%
Channel Performance
ChannelSessionsRevenueConv.ROAS
Organic Search38,400$26,8002.2%Free
Klaviyo (Email + SMS)18,200$22,6103.8%42.6x
Instagram / Meta Ads42,600$19,8401.1%2.1x
TikTok (Organic)16,800$11,4201.4%Free
Google Ads8,400$8,9201.8%3.6x
Direct / Brand3,600$4,6103.1%Free

Meta Ads ROAS dropped from 3.4x to 2.1x - the broad "skincare Australia" campaign is underperforming. TikTok organic traffic is up 38% WoW driven by #thefrankeffect UGC. Consider shifting $2K/week from broad Meta to TikTok Spark Ads amplifying top-performing UGC.

Alerts
!
Meta Ads ROAS Dropped 38% - Broad Campaigns Diluting Performance
ROAS fell from 3.4x to 2.1x week-on-week. The "skincare Australia" broad targeting is bringing in low-intent traffic (bounce rate 72% vs 48% site average). Pause broad campaigns and reallocate to retargeting and lookalike audiences built from your highest-LTV customer segment. Estimated recovery: $3,800-$5,200/week in wasted spend.
!
AOV Down 2.3% - Bundle Attach Rate Declining
Average order value dropped from $45.06 to $44.02. The Acid Heroes Kit is still selling well, but single-product orders increased to 64% of total (up from 58%). Consider adding a post-add-to-cart upsell - "Complete the routine" with the matching body wash or lotion at 15% off.
+
#thefrankeffect UGC Strongest Week Since January - 1,840 New Posts
The Glycolic Body Scrub is driving a new wave of TikTok UGC content, particularly "strawberry skin" and KP transformation videos. These posts are converting at 1.4% organically - higher than your paid TikTok campaigns (0.9%). Amplify the top 5 performing UGC posts as TikTok Spark Ads to capitalise on this momentum.
This Week's Actions
1
Pause Meta Broad Campaigns - Reallocate to Retargeting
The "skincare Australia" broad campaign is burning $9,400/week at 2.1x ROAS. Pause it and shift budget to retargeting site visitors (7-day window) and lookalike audiences built from repeat purchasers. Your retargeting campaigns historically run at 5.8x ROAS.
Est. Impact: +$3,800-$5,200/week saved - Priority: URGENT
2
Amplify Top 5 UGC Posts as TikTok Spark Ads
Identify the 5 highest-engagement #thefrankeffect posts from this week (focus on KP/strawberry skin transformation content). Request creator permission and run as Spark Ads with $200/day budget. Organic UGC converts at 1.4% vs paid TikTok at 0.9% - Spark Ads combine both.
Est. Impact: +$4,600/week new revenue - Priority: HIGH
3
Add Post-Cart "Complete the Routine" Upsell
64% of orders are single-product. After a customer adds a scrub to cart, show a "Complete Your Routine" offer: matching body wash + lotion at 15% bundle discount. Target: reduce single-product orders to 55% and lift AOV back above $48.
Est. Impact: +$3,200/week AOV lift - Priority: HIGH
4
Increase Niacinamide Body Scrub Inventory - Stock-Out Risk in 9 Days
Niacinamide Body Scrub is up 52% WoW with accelerating demand. At current velocity (380 units/week), projected stock-out in approximately 9 days. Place an expedited reorder and set up Klaviyo "Back in Stock" flow using your existing integration.
Est. Impact: Prevent $7,200+/week lost revenue - Priority: HIGH
5
Test "Subscribe + Save" on Everyday Clearing Range
The Everyday Clearing Body Wash is a daily-use product with natural replenishment cycles (approximately 6-8 weeks). Launch a "Subscribe + Save 15%" option on Clearing range products to build recurring revenue. Beauty subscription conversion benchmarks: 8-12% of eligible product page visitors.
Est. Impact: +$2,800/month recurring - Priority: MEDIUM
Total Estimated Weekly Opportunity
$14,600 - $20,200

This report was built using publicly available data, product listings, and industry benchmarks. A report using your actual Shopify, Klaviyo, and ad platform data would be significantly more precise.

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